Cookies policy

What are cookies ?

A cookie is a small amount of information that is downloaded to your computer or device when you visit certain websites. We use a number of different cookies on MissBak website, including necessary, functional, performance and targeting cookies. Cookies enhance your browsing experience by allowing the website to remember your actions and preferences (such as user name and region selection). This means you don't have to re-enter this information each time you return to the site or navigate from one page to another. Cookies also provide information about how visitors use the website, such as whether it is their first visit or if they are frequent visitors. We use this information to improve the browsing experience for all of our users.

What cookies do we use and why

Some cookies are necessary to allow you to browse our website, to use its features and to access certain secured areas. The use of these cookies is essential to the operation of the website, and we do not use these cookies to collect personal information about you. For example, we use user input cookies for the duration of a session to track a user's input as they complete forms on multiple pages.

We also use functional cookies to remember choices you have made or information you have provided, such as your username, language, or region. This allows us to customize your experience on our website specifically based on your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to use the "remember me" feature) to allow users to identify themselves on subsequent visits or to access authorized content on multiple pages. The functional cookies we use include:

  • Security cookies focused on the user to detect authentication abuse for a limited persistent time, such as unsuccessful login attempts. These cookies are configured for the specific task of improving the security of the service.
  • Media playback session cookies (flash cookies) are used for the duration of a session to record technical data necessary for playing video or audio content (for example: image quality, network link speed, and caching settings). Load balancing session cookies are used for the duration of the session to identify the same server in the pool to allow the load balancer to redirect user requests appropriately.
  • Persistent user interface personalization cookies are used to store a user's preference for a service on multiple pages.

User experience is a fundamental aspect of MissBak and we use many tools to help us improve our website. To this end, we use performance cookies to collect information about how you use our website and how often. These cookies collect information for statistical purposes only and do not collect any personally identifiable information. However, because these cookies are not strictly necessary to use our website, we need your consent to use them. The performance cookies we use include:

  • Proprietary analytics cookies: We use these cookies to estimate the number of unique visitors, to improve our website and to detect the most searched words in search engines leading to a web page. These cookies are not used to target you with online marketing. We use these cookies to learn how our website works and to make relevant improvements to enhance your browsing experience.
  • Targeting cookies are used on our website to tailor marketing to you and your interests and to provide you with a more personalized service in the future. These cookies remember your previous visit to our website and we may share this information with third parties, such as advertisers. Although these cookies may track your visits to our website and other sites, they generally cannot identify you personally. Without these cookies, the ads you see may be less relevant and interesting to you. We do not use third-party advertising cookies.
  • Social plugin tracking cookies are used by many social networks that have "social plugin modules." We integrate these plugins into our site to provide services that may be considered "explicitly requested" by our users. Your consent is required, however, because some third-party social plugin tracking cookies are used for purposes such as behavioral advertising, analytics and/or market research.

Please find more information about the individual cookies we use and their purpose:

Required Cookies

_abUsed in connection with access to admin.2y
_secure_session_idUsed in connection with navigation through a storefront.24h
_shopify_countryUsed in connection with checkout.session
_shopify_mUsed for managing customer privacy settings.1y
_shopify_tmUsed for managing customer privacy settings.30min
_shopify_twUsed for managing customer privacy settings.2w
_storefront_uUsed to facilitate updating customer account information.1min
_tracking_consentTracking preferences.1y
cUsed in connection with checkout.1y
cartUsed in connection with shopping cart.2w
cart_currencyUsed in connection with shopping cart.2w
cart_sigUsed in connection with checkout.2w
cart_tsUsed in connection with checkout.2w
cart_verUsed in connection with shopping cart.2w
checkoutUsed in connection with checkout.4w
checkout_tokenUsed in connection with checkout.1y
dynamic_checkout_shown_on_cartUsed in connection with checkout.30min
hide_shopify_pay_for_checkoutUsed in connection with checkout.session
keep_aliveUsed in connection with buyer localization.2w
master_device_idUsed in connection with merchant login.2y
previous_stepUsed in connection with checkout.1y
remember_meUsed in connection with checkout.1y
secure_customer_sigUsed in connection with customer login.20y
shopify_payUsed in connection with checkout.1y
shopify_pay_redirectUsed in connection with checkout.30 minutes, 3w or 1y depending on value
storefront_digestUsed in connection with customer login.2y
tracked_start_checkoutUsed in connection with checkout.1y
checkout_one_experimentUsed in connection with checkout.session
cookieconsent_status User cookie consent status for the current domain. 1y
cookieconsent_preferences_disabled User cookie consent status for the current domain. 1y

Reports and analyses

_landing_pageTrack landing pages.2w
_orig_referrerTrack landing pages.2w
_sShopify analytics.30min
_shopify_dShopify analytics.session
_shopify_sShopify analytics.30min
_shopify_sa_pShopify analytics relating to marketing & referrals.30min
_shopify_sa_tShopify analytics relating to marketing & referrals.30min
_shopify_yShopify analytics.1y
_yShopify analytics.1y
_shopify_evidsShopify analytics.session
_shopify_gaShopify and Google Analytics.session


Nom Function
gcl_au Used by Google AdSense to test the effectiveness of advertising on websites using their services
_fbp Used by Facebook to provide a range of advertising products, such as real-time bidding from third-party advertisers
_mkto_trk Used to measure the effectiveness of the email marketing campaign


Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:

Reports and analyses 

Third Party Description Privacy Policy
Facebook Pixel We use Facebook Pixel to help measure how users interact with our websites.
Google Analytics We use Google Analytics to help measure how users interact with our websites.
Pinterest Analytics We use Pinterest Analytics to help measure how users interact with our websites.

How long will cookies stay on my computer or mobile device?

The time during a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 90 days and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.

Social Media Buttons

Social media buttons for third-party social media sites are used to allow our users to share web pages or bookmark them. We cannot prevent these sites from collecting information about you. To understand how third-party social media sites use information about your activities on our website and the internet, please read their respective Terms of Use and Privacy Policies.

How to control cookies?

You can control and manage cookies in several ways. Please remember that removing or blocking cookies may negatively affect your user experience and parts of our website may no longer be accessible in their entirety.

Most browsers accept cookies automatically, but you can choose whether or not to accept cookies from your browser settings, often located in your browser's "Tools" or "Preferences" menu. More information on how to change your browser settings or block, manage or filter cookies can be found in your browser's help file.

If you use our website without opting out, it means that you understand and agree to the collection of data in order for advertisements to be sent to you.

Last updated: November 2, 2021